How to produce: To help you think of compelling content, look at trending searches. How to produce: An eBook is basically several blog posts compiled together as chapters from the same category. How to produce: Think of a prize that your audience will be interested in winning. Readers may even find the other source more informative than your page. Experiment and find out what works best.Just like with an eBook, consider paid promotion across social media channels to get your guides in-front of a targeted audience.Key Takeaway: Come up with a marketing strategy to promote your best informative and engaging guides across social media. Letâs look at social media content types that have proven to win. The latest updates to our APIs and developer tools. But one of the ways that your social media strategy can succeed is by creating quality content for each of your platforms. Social media is an awesome way to connect with your audience using the networks they already know and love. Attaching an image to a blog post can also help improve engagement and clicks. Live video How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue. The Infographic. 3. To figure out how and when to publish content to have a big social media splash, Fractl recently partnered with BuzzStream to analyze 220,000 articles from 11 verticals published during June 2014 to November 2014. Sorry, no results matched your search terms. Sharing customer-made content makes your customers feel âlovedâ and cared for by your brand. You can use most of these types to help your business, one way or another. Visual Content (Media, Owned, Informational/Entertaining) It isnât surprising that image-rich content is one of the most shareable types of content. Build a style guide. Advantages: Live videos are a great medium to bring events to audiences that aren't physically able to attend. Check out the more detailed explanation after the photo. Producing effective, high-performing content, however, presents a number of challenges for small businesses. The type of social media thatâs right for you. Disadvantages: There are only so many holidays in the year, and major ones like Christmas create lots of competition because many other small businesses create festive content, too. 1. A Facebook page with 1 million fans can expect only about 20,000 of them to view a particular post- an observation made by Erik Devaney in one of his Hub Spot posts. They also require a fair amount of creativity and research. To that end, itâs critical for social media managers to identify what works in enticing their target groups into making a purchase. There are different types of social media that exist today. How to produce: It's often best to trickle out information slowly. Disadvantages: Image-focused platforms like Instagram have a lot of competition. Make your brand stand out with a diverse combination of social media posts. Just ask viewers to click on a specific link in the comment section and fill out a form to access an asset youâre displaying on-screen or talking about. Identify what your audience can take away from each episode and create a video with the podcast audio over the top of a static image. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more. Social media can be a powerful tool for both building and engaging with an audience. Seven trendy content types for tech companies. Sharing client testimonials is a great way to get your potential prospects to feel safer about choosing you over a competitor. Like it or not: social media is here to stay. Avoid images with too much copy on them. Say cheese! This list gives you seven types of content that are currently âtrendingâ in the social media world, along with suggestions to incorporate into your own social media strategy. ), How to Contact Facebook and Get Support When You Need It [Ultimate Guide], 11 Types of Content You Need to Share on Twitter [Infographic]. Get access to tools in your Mailchimp account designed just for freelancers and agencies like you. After all, it let's them see what current clients have said about the company/product before they make the decision to invest.Rather than just posting a text based testimonial, you could get them to record it. For social media, visual, interactive, and entertaining content provide the â¦ Humans are visual creatures. Disadvantages: It's inexpensive to make quick videos, but costs escalate if you want a high production level. To be successful, social media requires a â¦ Gauge interest and customer satisfaction by gathering feedback. It works. Courier visits the Joshua Tree home of Alison and Jay Carroll, founders of artisan olive oil brand Wonder Valley and proponents of âthe good lifeâ in the California high desert. Entertaining content. Whether itâs a guide on social media marketing, finding the best content, or even a guide covering how to use your product/service, it can easily be shared on your social channels. The content of your social media posts play an important role in how your company engages new leads and existing customers. How to produce: Pictures and images are some of the easiest content to create. Use our content marketing editorial calendar to visualize when and how you connect with your audience. (Keywords are words or phrases commonly searched on the internet.) Or how to find content that will help you get more likes on Facebook and other social networks? Best platforms: YouTube is the king of video content, but videos also perform well on Facebook. You can filter your calendar to display your marketing for a specific audience or all audiences. Advantages: If you donât have time to finish a blog post or your writer is on vacation, you can always link to relevant articles, resources, and websites from other sources that you trust. Then, go a step further and get them to record their testimonial if they can do, or even hire a videographer to record it professionally. The WIFI connection is also important. Advantages: Stories are images and short videos that last 24 hours before disappearing for good. 1. Sync your store data and connect other tools to unlock more automation features. In fact, they may even brag to their friends and colleagues about being featured.And who knows? In this post I will show you the 9 visual social media content types that will give you the greatest value. After youâve finished your livestream, you can choose whether you want the content to be available to others afterwards. Ways to reach more people, generate leads, and grow your following. Smartphone cameras are sophisticated enough to take stunning pictures, and apps help you quickly edit them, add filters to them, and more. Reading Time: 9 minutes. Grow your audience with a pop-up or embedded form. A lot of the information that we process comes from our sense of sight. Ashley is an expert in social media marketing. The best types of content for social media are the ones that are tailored to answer the demand on a certain social media platform. Films, podcasts and original series that celebrate the entrepreneurial spirit. 3 Types of Content That Generates the Most Response on Social Media An experiment is the only way to find what actually works. Generate new leads 3. Deliver informational, trigger-based emails using our API or SMTP. Donât be afraid to experiment and be creative with your ideas. Post a mix of social media content from these categories! Due to this, infographics usually get more engagement and sometimes can rack up quite a lot of shares. Facebook and Twitter are secondary options. Your content calendar is a framework for the ongoing story you want to tell about your business and what content to share. Get real-time feedback on how to refine your subject lines. Also, consider paid advertising to get them in-front of a targeted audience in order to generate more traffic and leads. 6 Content Buckets for Social Media Post Ideas. Build relationships with customers 4. Disadvantages: Carefully plan out the length of time thatâs appropriate to begin building buzz. Best platforms: LinkedIn and Facebook are perfect for these types of content, especially when it comes to articles that are 1,500 words or longer. Thatâs just one way to utilize Facebook Live to generate leads. When planning content, donât be afraid to repurpose content and schedule it across different social media platforms to get the most out of it. Indeed, the quickest-growing social network, Instagram, relies on the visual component of its membersâ posts. See all the perks you can unlock as you grow toward becoming a Mailchimp partner. Get perks and tools for managing clients when you join our free community, Mailchimp & Co. Get the latest on new features, product improvements, and other announcements. Hereâs an example of a social media â¦ Download our free social media content calendar template here to plan and organize your social media content. How to produce: Contact past customers and ask if they'll offer up a testimonial. Almost 3/4 of the global population uses a mobile phone, and nearly 80% of time on social media is spent on a mobile device. How to produce: Like stories, social media platforms that support live content make the option readily accessible and convenient to users. Reach new customers, send behaviorâbased campaigns, and increase engagement with your app. UCLA researchers have found that there is a neurological component to the types of social media content and ideas we like to share.This sharing tends to occur in three content types, one of which is the kind that entertains. Use more photos with faces in them. Disadvantages: Creating infographics requires both copy and graphics, which means you may need multiple people working together to create them. A social networking site is a social media site that allows you to connect with people who have similar interests and backgrounds. High-quality production is not needed, making them easy for any business to create. Itâs competitive, time consuming, and should ideally add value to your customer experience. It is important to check your social analytics to be sure that curated content is engaging and effective, and not to stop your own content creation process. Theyâre high quality and provide such great information that the engagement they get is usually quite good.Marketing Tech Blog has a category of many great infographics.Key Takeaway: Create eye-catching informative infographics by using Canva or another tools. To help overcome these hurdles, content strategies usually include a varied mix of content types. Use custom data from your app to power timely, relevant marketing campaigns. Every business or blog should pick the right ones for their niche to promote themselves. Try to find content that was created with the help of your products, or one that features your product.Then, go ahead and implement that user-generated content into your social media content strategy. Because some social sites, such as Facebook and Twitter, donât allow direct audio uploads, you'll have to either: This way, your audience can listen to the podcast directly on those social media sites without needing to visit an external page. They can also keep customers from quickly swiping past your post and missing your message. Then you need someone to operate the smartphone or other device and talk. On a general note, there are many social media content types, from educative to fun, from short form to long one. If you're very serious about promoting the eBook, consider paid advertising on the social networks. Launch the announcement too early and you might not gain any traction. Consider focusing on promoting an asset during the livestream in order to get leads and engage with the audience giving them value. 1. User Generated Content. Whether itâs a glimpse into your product or people, behind-the-scenes photos and videos make for effective social media content. Here he lists five things to keep in mind when launching a virtual food brand. Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter. Personalize individual content blocks within your emails. Then share on social profiles, while linking to the official podcast. This will get your eBook in-front of a targeted audience. This will ensure you donât share an article on social media accounts from a site that could negatively represent your brandâs views. Best platforms: Instagram, Facebook, and Snapchat have popularized this content type and remain the best options. And it's no wonder - brands that are creating and sharing VR type content are seeing an increased engagement. When it came to finding an investor, lingerie brand Lively looked close to home â shifting the dynamic between company and manufacturer. Social content comes in many shapes, sizes, and levels of engagement. They are especially impactful for conveying complex ideas. There is a difference between content types and content form. Use livestreaming to add value to your audienceâs life. The only downside of using Instagram Live is that your content will disappear when you finish livestreaming. This will give you insight into the questions people want answers to, which can spark ideas about what to write about. MailchimpÂ® is a registered trademark of The Rocket Science Group. Best platforms: Announcements can be made on Facebook, Instagram, Twitter, LinkedIn, Pinterest and even through social messaging through social media tools as long as you adhere to the best practices of that network. Advantages: Getting the word out about new products, events, livestreams, and other noteworthy things can help build hype and alert people about what's happening with your business. Pro Tip: Embrace the content calendar. Blog posts sharing company news, open job postings, and industry developments can be repurposed to share on social media. If youâre lucky, they may share it on their social or even embed it in an article... VR, otherwise known as Virtual Reality, is a real big hit at the moment. B2C brands câ¦ Most businesses find that their most successful posts include images. GoPro does this very well.Theyâre always sharing content that their followers captured using the GoPro. Almost everyone loves an eBook when itâs something they want to learn about or something that gives them an advantage. Best platforms: Contests can really be run on any social media platform, but don't overdo it on more professional platforms like LinkedIn. This allows other people to view the livestream if they had missed it.Believe it or not, you can actually use Facebook Live as a lead generating machine. Live streaming on Facebook is a must. It's bad practice to incentivize people to review your business, however, as this can come across as dishonest and review sites like Yelp may punish you for it. Provide customer service 5. Hereâs just one amazing shot from a GoPro user they reposted. Think of announcements as a bunch of little teases leading up to the big news. The 6 Types of Social Media Before you start getting heavily involved in any type of social media marketing, it is important to understand all the different types of social media that are available and the pros and cons of each. Advantages: Because people like to win, social media contests are engaging and fun to host. Then create a schedule for how long the contest will run as well as rules for entering. Due to how popular they are, and the benefits of doing them, you should focus on marketing your podcast to get more listeners. Some brands are even creating interactive content by using Virtual Reality.So, if you want to make your brand stand out with the help of interesting content your audience can engage with, itâs worth investing in a 360 VR camera. The 9 Types of Social Media Content You Need to Use in 2020. 100+ pre-designed email and landing page templates that fit any message. Target your messages based on people's purchase behavior, app activity, and more. Audiences love having the inside scoop on their favorite stores and brands! Where you decide to land on that spectrum will dictate whether you need specialized skills and equipment. 2. Sync, store, and edit all your images and files in one place. They'll show a preview of what your audience will see, which gives you the opportunity to make sure everything looks good before you go live. 7. Over time, youâll learn what types of content resonates most with your unique audience. Case studies and how-tos to take you from startup to scale-up and beyond. Get personalized recommendations to help you make your next move. The possibilities are truly endless! Disadvantages: You need a prize, which costs money. While they can help generate leads, people donât always actually read them. Find productâmarket fit, learn from user feedback, and launch your first marketing campaigns. Live streaming has taken off in popularity. Unlike stories, which are gone after 24 hours, you can still watch livestreams later. Depending on the content youâre livestreaming, you could promote it within the stream. What questions does your audience have around this time, and how can your content solve those challenges? Visual content is 40 times more likely to be shared on social media. Claim a custom domain to make it easy for people to find your brand on the web. Disadvantages: There is a lot of blog content out there, so competition is thickâand you need a lot of creativity to create new topic ideas. A collection of original content that celebrates the entrepreneurial spirit. How to produce: First you need to create an outline for your infographic. Something went wrong on our end. You can post the whole piece, a short snippet, or a link to the piece. Searching the supply chain for investment. After all, itâs one of the longest standing forms of communication, dating back to â¦ Videos that feel rougher around the edges can feel more native to social platforms. Your success on social media entirely depends on the success of the content you post. How to establish your brand's positioning, voice, and look and feel. Best platforms: Any social media network can host a little holiday cheer. But don't worry - even if you donât have a VR headset, you can still interact with VR content, whether itâs on Facebook or YouTube, etc.Key Takeaway: Invest in a 360 VR camera, take interesting high-quality images, and share them on your social channels. How Shapeways Increased Their Click-Through Rates by 525%. How to produce: The option to produce image or video stories is in each social media networkâs app. Here she outlines the lessons sheâs learned. The platform is replete with the types of people who have the ability to authorize spending on your products and services. 7 Types of Social Media Content That Drive Most Engagement â What Experts Say (& Real Life Examples) by Disha Dinesh March 13, 2017. And more Many people call social networks ârelationship platformsâ because they allow people to connect and build a relationship. People-heavy images get more engagement on Instagram posts, and they can humanize your brand. Disadvantages: Encouraging customers to offer their testimonials isn't always easy. Catch up on tips and marketing wisdom from freelancers and agencies around the world. This will definitely bring you more success.Key Takeaway: If you haven't done so already, think about creating a podcast. How to produce: The option to produce image or video stories is in each social media networkâs app. Far fewer businesses take the time to produce an eBook compared to blogs, too, so you avoid that heavy competition. High-quality production is not needed, making them easy for any business to create. The 6 Social Media Content Categories are: Entertainment; Inspiration; Education; Conversation; Connection; Promotion; Read on for specific tips on how to use these content types on your social media page! These platforms allow us to connect with our friends, family, and even brands. Get beautiful, on-brand designs made for you with the power of AI. Keep a list of brands or organizations whose social media imagery you love, and check in with them from time to time for more content ideas. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram help businesses reach new audiences and nurture relationships with customers. As visual content is 40 times more likely to be shared on social media than any other type of content, creating eye-catching visuals is the most effective way to get your message seen. Examples: Facebook, Twitter, LinkedInWhy people use these networks: To connect with people (and brands) online.How they can benefit your business: Let us count the ways. Facebook even has built-in star ratings on business pages. Writing also takes a lot of time to generate content ideas, especially if youâre explaining complicated concepts. Social media is one big marketplace with only one product on display; Content. Facebook, Twitter, LinkedIn, and Snapchat are alternative options. How to turn casual fans into lifelong customers. Best platforms: LinkedIn and Facebook are great marketing tools for any type of written content, even if itâs just links to the content. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. Written by Ashley Segura for Mailchimp. This Social Media Content list will help you diversify your content formats and also show you what platforms are best suited for each content type. Then, regularly share them on your social channels for the best results. Industry deep dives, macro trends, and profiles of fascinating businesses and founders. Will Godfrey works at Taster, a collection of food brands made for delivery, including Mission Saigon, its Vietnamese food offering. I would briefly discuss the forms of content that work on social media-Content that is Direct, Humane and Honest; Content that is Witty, Comical and Humorous; Content that is Inspirational and Motivating; Content that is Fun and Entertaining; Content that is Smart, Intelligent and Educative That's why I'm sharing 9 awesome types of content you can start using today on social media! Create a free website that comes with built-in marketing tools. Ideally, this will be related to your business, but this isn't mandatory. Think about reaching out to other companies or key influencers and telling them about your infographic. Get clear about what you want to achieve, think creatively, and most importantly, keep it human. Get to know your audience and find new ways to market to them. Pro tips: If youâve worked hard to create great images or video for your social media posts, make sure they look good on mobile devices. Advantages: Capturing videos is easy and convenientâand theyâre more engaging than pictures. If youâre looking to create an infographic but are not sure where to start, Canva has a few templates that can help you get started. Don't do it too often though. Best platforms: Facebook Live is the most popular livestreaming social media network. The calendar displays your scheduled and completed marketing emails, social posts, postcards, and digital ads. How to produce: Think about how you can use the holiday to enhance your content. That little strategy could attract quite a few people.Key Takeaways: Give live streaming a shot, whether itâs Facebook live, Instagram Live, or even YouTube live streaming. Keep track of what you know about your people with customizable tags. A few tips for image posting on social media: Get stellar art for your social media campaigns. Those friends and colleagues may decide to create user-generated content too.If you arenât already sharing user-generated content, especially on Instagram, then you should look into it.The outcome can be very helpful!.Key Takeaway: Monitor your social platforms, whether it's Instagram, Twitter, Facebook, etc. General people are only aware of Facebook, Twitter, Snapchat, and Instagram sorts of social channels. 1. And if the process to enter the contest is too demanding, participation may be low. Please try again later. Here are five such types of social media content. Best platforms: Users come to LinkedIn to connect with colleagues and learn relevant information about their job or other interests, which makes it an ideal network to share an eBook. Get predictive insights about your contacts so you can personalize your marketing. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach.It can also be the source of a warm-welcoming feeling for new and existing followers.Through user-generated content, theyâll see that you care about your audience and engage with them by sharing their created content. To make your brand stand out, save time, and enhance your customer experience, take advantage of each social media platformâs features to weave these different content types together. Â© 2011-2020 Post Planner, Inc. All Rights Reserved. With the advent of smartphone cameras, itâs never been easier to hit record. Professionals are consumers, too. If you want quality beyond a smartphoneâs capabilities, a professional camera and editing software can cost a lot and be very time consuming to use. Have you ever wondered what type of content you should share on social media? Disadvantages: Not everyone wants to read a whole eBook, and they take a lot of time to produce and find content that will appeal to your target audience. Twitter is a secondary option. Segment your audience based on shared traits. If your connection is bad, the video may need to repeatedly stop and buffer, which can result in poor quality. You can even go a step further and send out/hire a videographer to record them professionally. This should make your eBook a success, providing you have set-up your targeting options correctly. Best platforms: Facebook and LinkedIn are both excellent options for infographics. Now letâs learn what types of social media content gets that warm feeling of love. For shorter videos, Instagram is the best option, even above YouTube. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc. Privacy & Terms. Here are the 5 most shareable social media content types backed by research in one nifty infographic. Promote your eBooks across your social media channels and you'll find that they're a fantastic source of extra leads. With reviews, thereâs no guarantee that theyâll be positive. Disadvantages: The fear of missing out can be a powerful motivator, but their short life expectancy also means that some users might not engage with them. The 9 Types of Social Media Content You Need to Use in 2020 1. Best platforms: Testimonials and reviews work well on Facebook and LinkedIn. Advantages: An eBook tends to be longer and more detailed than blog posts, which helps showcase your industry expertise. Facebook, Twitter, and Instagram are three of the most popular examples of a social network website. Facebookâs algorithm prioritizes it, and it can be a fun way to show off your wares. 4. Five things you learn when someone copies your product. It's as simple as grabbing your smartphone or camera and snapping a picture. Advantages: Visual content is much more digestible and engaging than long-form blogs and articles. Theyâre available on Instagram, Facebook, and Snapchat. Consider using these testimonials in video ads on social networks. They help humanize your business and can help customers feel more connected with your brand. If you don't serve up what your audience is looking for, your competition will. Then, share it on your social media channels with eye-catching media content and powerful CTAâs to get the best results. Podcasts have been around for a very long time, but recently they've gained momentum.Some say they are the new radio (since they are on-demand). When you take a holistic view of your social media or email marketing output, you can turn ideas and broad strategies into an actionable plan that can be tweaked as you learn more about what works best. Reposting customer-made content and crediting them in the posts, makes your customers feel âlovedâ and cared for by the brand. 3. Reach people on Facebook, Instagram, and across the web. Send targeted and event-driven emails and handle and parse inbound email from your users. Smaller platforms like Periscope are also viable, but it may be harder to draw as large of an audience. In a marketplace, saturated with only one kind of product, variety is important for survival. Disadvantages: When you link to content that you havenât created, youâre effectively opening a door to another businessâs social media experience. Now that Instagram Live is finally available in the US, UK, and other areas, it's the perfect time to take advantage of this feature. People love visual social media. Best platforms: Instagram, Facebook, and Snapchat have popularized this content type and remain the best options. The 5 Types of Social Media Content You Need to Create. Pick the right ones for their niche to promote themselves little holiday cheer who. User-Generated content, however, presents a number of challenges for small businesses the only content type that is really! The announcement too early and you might not gain any traction are many social content! Awesome way to connect and build a relationship 'm sharing 9 awesome types of people who have interests... Email from your users and find new ways to reach more people, leads... Why I 'm sharing 9 awesome types of content you need someone to operate smartphone. And it can even drive a lot of the easiest content to on. With people and brands online include a varied mix of social media content you should share on media! In video ads on social media network can host a little holiday cheer your targeting options.. That they 're a fantastic source of extra leads including Mission Saigon, its food., post an appealing on-brand graphic that fits the content for, your writer graphic! This into account when approving posts for ads video production has a range difficulty! HereâS a handy checker are words or phrases commonly searched on the success of the Rocket Science Group Mailchimp.. To answer the demand on a general note, there are different types content... Play an important role in how your company engages new leads and engage with the audience giving value! Create a static image, place the podcast audio over the top and. You decide to land on that spectrum will dictate whether you need to create.!, youâre effectively opening a door to another businessâs social media is social.. Livestreaming, you can unlock as you grow toward becoming a Mailchimp partner advertising. Perform well on Facebook much more digestible and engaging with an audience - brands that are creating sharing... 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Is a difference between content types and content form to achieve, creatively. There are few types of people who have the ability to authorize spending on your website having the scoop. Trademarks of Apple Inc., registered in the posts, no matter what the type of content resonates most your... A range of difficulty brands online image has too many words, hereâs a handy checker during livestream. And Snapchat are alternative options have popularized this content type and remain the best options or video definitely increase and!